Indigo 9 Digital

FEBRUARY 28, 2023

By Tricia McKinnon Forever 21 used to be top of mind for teens and twenty somethings but then things slowly began to change. Shein is vertically integrated allowing it to go from design to shipping in as little as three days. By 2018 Forever 21’s online sales were only 16% of total sales.

Fast Fashion 98

Fast Fashion Fashion Apparel Department Stores 98

Indigo 9 Digital

JUNE 13, 2022

By Tricia McKinnon It wasn’t too long ago when many felt like Tim Hortons had lost its way. Or in the process of trying to turn the ship around many companies make a number of missteps as they desperately try to improve operations. McDonald’s was on to something when it launched its “Famous Orders” promotion in 2020.

Promotions 52

Promotions Drop-Shipping Marketing Planning 52

Indigo 9 Digital

MARCH 17, 2022

By Tricia McKinnon Acquiring new customers isn’t an easy task for anyone. Launch a bring a friend & get a discount promotion. Try offering a promotion where to receive a discount a customer must bring a paying friend with them. Pala Spa had a promotion called “Friends Who Spa Together, Stay Together”.

Beauty and Health 90

Beauty and Health Promotions Marketing Shopping 90